Luis Fonsi has been selected as the new image of Puerto Rico tourism campaign. Puerto Rico’s governor Ricardo Rosselló and the tourism company announced a partnership with Luis Fonsi to use the global smash, “Despacito,” for the purpose of promoting the island worldwide.
The main image on Puerto Rico’s tourism website is now of Luis Fonsi and features the slogan “the longer you stay, the better it gets”.
“We will unveil the land of ‘Despacito,'” said Jose Izquierdo, executive director of the tourism company, during a press conference. “The song has become an iconic piece where the main character is Puerto Rico, its culture, its music and its dance.”
The tourism board also posted a video on Twitter, featuring US TV hosts Kelly Ripa and Ryan Seacrest discussing “Despacito” . The footage is cut between shots of Puerto Rico’s cuisine, beaches and landscape, as well as a brief explainer of some of the hit song’s lyrics.
Luis Fonsi Despacito Effect
The campaign is expected to boost the already existing interest of tourists who wish to see the island where the most-viewed video of all time was filmed. According to Izquierdo, Hotels.com reported that the search on the site about information and prices to go Puerto Rico increased by 50 percent, while on Expedia increased 17 percent and on Travelzoo 25 percent.
The promotional campaign will accompany Luis Fonsi through his “Love and Dance Tour” that just recently finished on Europe and will continue in Argentina on Aug. 20. Then, the tour will hit the U.S. on Sept. 8 with its first show in Las Vegas.
Despacito has opened a new route for the country’s recovery economy.
This week the worldwide Luis Fonsi’s hit reached its 14th week on Billboard’s Hot 100 chart and it ties as the second longest-running song on the chart.
The video for the original version of the song has reached over three billion hits on YouTube, taking it past the clip that held the previous record – Charlie Puth and Wiz Khalifa‘s The Fate Of The Furious-soundtracking ‘See You Again’. The pair held the record for just two weeks, as The Guardian reports.
In July, it was revealed that ‘Despacito’ had been streamed more than 4.6 billion times since its release in January. The previous record was set by Bieber and his hit ‘Sorry’, which amassed 4.38 billion streams.
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